This dashboard provides category growth and distribution data to help you quickly identify chains where a new or existing product's category is growing, so you can target those chains for expansion. You can also use this data to help you pinpoint growing categories on which to focus your product development efforts.
This section helps you get an overall picture of your sales, category growth, and expansion opportunities. You can use the following map of the screen to learn more about each visualization.
My Store Penetration (chart)
This visualization allows you to compare stores that sell products in your category to stores where your product is actually sold to help you understand the degree to which your product has penetrated the market at the store level.
My Distribution Penetration (chart)
This visualization allows you to compare potential points of distribution (Crisp defines points of distribution as product/store combinations) in your category to your current points of distribution to help you understand the degree to which your product has penetrated the points of distribution in your category.
Distribution Penetration (tiles)
These tiles provide store and point of distribution penetration totals based on the selected filters to help you understand how well your product is penetrating the market and the breadth of expansion opportunities that are available.
This section provides data to help you understand what factors drive your sales and category performance and explore expansion opportunities with more granularity. You can use the following map of the screen to learn more about each visualization.
Sales by Chain (table)
This sortable table helps you identify chains that are good targets for expansion.
Sales (heat maps)
These maps display sales for your products and the category by state to help you pinpoint growing or declining regions for the category compared to your products.
- Sales by State: Provides sales data by state in table format to help you easily sort to find growing or declining regions or export your findings.
- Sales by Subcategory: See which subcategories are growing and shrinking to find areas ripe for expansion or product development.
- My Product Sales: Shows your sales by product to help you understand how your individual products are performing.
Sales by Store
This table allows you to track growth or decline at the store level, so you can get a list of stores you want to target for expansion or for reduction in distribution.