The Shopify year over year (YOY) sales dashboards allow you to understand how your sales performance compares to the prior year, so you can better strategize how to drive sales and profit. You can select filters at the top of the dashboard to refine the information shown in the visualizations. The date filters on this dashboard are fixed time frames to allow for robust data comparison.
This dashboard is divided into three sections:
- Overview: See a snapshot of what's going on with your sales.
- Drivers: Understand the events that contribute to your sales.
- Details: Dig in to granular information that you can act on to improve your sales.
Overview
The Overview section provides high-level information about your sales. Use the following map of the screen to guide you.
Year Over Year Sales Quantity/Dollars
These visualizations displays your sales quantity or dollars for the selected time period alongside the sales from the same time frame the previous year, helping you gauge your business health over time. You can also use these visualizations to review and make seasonal or promotional plans and identify new item success or failure.
Note: Year Over Year Sales Quantity is measured in units, so price changes do not automatically impact your sales trends. The Year Over Year Sales Dollars visualization is measured in dollars and thus impacted by price changes.
Overview tiles
These tiles provide high-level information about your sales performance and patterns. Once you add filters, these tiles add even more context, displaying sales and sales changes in dollars and units.
Year Over Year Sales by Product
This sortable table updates based on your selected filters and shows your top-performing products and comparison data from the previous year.
Drivers
Year Over Year Sales by state (heat map)
This regional heat map allows you to quickly observe regions where product popularity is high versus regions that are underperforming. Hover over a state or region to see sales dollars and sales quantity. If available, you can see data by zip code by right-clicking a state and selecting By store zip, enabling you and your marketing team to make more strategic decisions regarding SEO and brick-and-mortar distribution.
Year Over Year Sales by city (table)
This sortable tables provide sales data based on city to help you gauge where your performance is high and low. You can use this information to spot top-performing cities which can help you make decisions on marketing and geo-targeting.
Year Over Year Sales Details
This table provides more granular information to help you put your insights into action. You can click on a cell to filter the table or select the Tile actions menu (
), then select Download data to export your data to an Excel file that you can easily share with others.