Crisp's business health dashboards provide the essential analytics for running a great food brand. The Year Over Year Distribution dashboard is divided into three sections:
- Overview: See a snapshot of what's going on with your distribution.
- Drivers: Understand the events that contribute to your distribution.
- Details: Dig in to granular information that you can act on to improve your distribution.
Also, distributor dashboards (e.g. UNFI, KeHE) are based on shipping sales, while retailer dashboards (e.g. Walmart, Whole Foods) are based on scanning sales. No matter which retailer or distributor dashboard you're looking at, the basic concepts are the same.
Overview
Year Over Year Scanning (Or Receiving) Points of Distribution
These graphs show unique store + product combinations year over year. Retailer dashboards will display "Year Over Year Scanning Points of Distribution," which are based on register sales. Distributor dashboards will display "Year Over Year Receiving Points of Distribution," which are based on shipping sales.
Retailer-specific Example
Distributor-specific Example
Year Over Year Unit Sales (Or Quantity Shipped)
These graphs display unit movement year over year. Retailer dashboards will display the number of units sold at stores. Distributor dashboards will display the number of units shipped by that distributor.
Overview Tiles
Receiving/Scanning Points of Distribution and Units
These tiles, which update with your filter choices, display the totals for the selected time frame. The percentage at the bottom of each tile shows the YOY change.
Retailer-specific Example Distributor-specific Example
YOY Points of Distribution by Product
This sortable table displays your points of distribution from year to year. Retailer dashboards will display "YOY Scanning Points of Distribution by Product," reflecting the sales-based nature of how we calculate retailer points of distribution.
Retailer-specific Example
Distributor-specific Example
Distribution Drivers
Year Over Year Change in Points of Distribution by State
Hover over this heat map for more details on YOY change in points of distribution at the state level or right-click on a state to drill down further. As with the rest of this dashboard, retailer dashboards will be based on scanning sales, while distributor dashboards will be based on shipping sales.
Distributor-specific Example
Year Over Year Points of Distribution by Dimension
These sortable tables take the basic Units Per Store Per Week measurements and slice them by dimensions such as city, product, banner, chain, region, and more. The exact tables will differ based on which retailer or distributor dashboard you're viewing.
Distributor-specific Example
Retailer-specific Example
Year Over Year Points of Distribution Details table
This table provides detailed information specific to that retailer or distributor in a sortable table. Click the "⋮" ellipses in the top right corner of the table to download an actionable spreadsheet you can send to parties such as buyers and DSD reps.
Retailer-specific Example