Kroger sales tab overview

The visualizations in Crisp's Kroger sales tab are there to help you see the bigger picture of your sales performance. In this tutorial, you will learn about each visualization available through the Kroger sales tab. Quickly jump to a specific visualization by clicking the links below.

Sales Quantity Over Time
Sales Dollars Over Time
Total Sales, Products, Locations
Sales by State
Sales by Zip
Product Share Over Time
Top 10 Products

Sales Quantity Over Time

This visualization identifies sales patterns over time, helping you review and make seasonal or promotional plans. You can also use this visualization to identify new item success or failure. Measured in units sold, this differs from Sales Dollar Over Time in that price changes are not automatically impacting your sales trends.

Sales Dollars Over Time

Similar to the above visualization, Sales Dollars Over Time can help you identify if a seasonal or promotional event or new item introduction was successful. Measured in dollars and thus impacted by price changes.

Total Sales, Products, Locations

At a first glance, these tiles offer sales summaries and provide high-level information about your sales performance and patterns. Once you've started enabling filters, these tiles add even more context, displaying exact counts in total dollars, units, products, and scanning locations.

Right click on the locations number to load a new table breaking down that figure.

Sales by State

This regional heat map allows you to quickly observe regions where product popularity is high versus regions that are underperforming. Hover over a state to see sales dollars and sales quantity. Sales can drilled into at the store level by right clicking on a state.

Sales by Zip

Hover over the colored portions of this heat map to see granular insights into specific areas. Useful for geo-targeting and tracking demo and promotional success, you can also click to apply that zip code as a cross-filter.

Product Share Over Time

This graph assists in seeing how product share expands or shrinks over time. By comparing share over time, you can better track how new products have performed or how seasonality affects your portfolio mix. Hover for more details or click to apply the product as a filter.

Top 10 Products

This pie charts shows the proportion of sales for your top 10 products by any particular slice. This can be useful when making seasonal or promotional plans, and when viewed alongside store zones, can aid in supply chain and ingredient planning.