Crisp's Core dashboards provide the essential analytics for running a great food brand. This article focuses on the Velocity dashboard and its three sections: "Overview," or what's going on with your velocity; "Drivers," or the events contributing to your velocity; "Details," or granular information you can act on to improve your velocity.
Please note that visualizations will be different depending on which retailer or distributor is represented (e.g. "Units Per Store Per Week by Store Square Footage" would be available for the Wegmans dashboard but not the UNFI dashboard).
It's also important to note that distributor dashboards (e.g. UNFI, KeHE) are based on shipping sales, while retailer dashboards (e.g. Walmart, Whole Foods) are based on scanning sales. No matter which retailer or distributor dashboard you're looking at, the basic concepts will remain the same.
Units (or Cases Shipped) Per Store Per Week Over Time
This graph shows your velocity over time. Retailer dashboards will display "Units Per Store Per Week Over Time," which shows units sold. Distributor dashboards will display "Cases Shipped Per Store Per Week Over Time," which is based on shipping sales. As velocity is a major measure of success for each individual product, measuring it over time allows you to see what times of year or promotional events drove a product's success or failure.
Units (or Shipped) Per Store Per Week by Product
In this sortable table, Crisp has calculated and is displaying each product's velocity. Retailer dashboards will display "Units Per Store Per Week by Product," which is based on scanning sales, while distributor dashboards will display a "Shipped Per Store Per Week by Product" table. This can be useful for quick reference or comparing different product velocities against one another.
Units Per Store Per Week, Dollars Per Store Per Week
These tiles are dynamic calculations based solely on your units per store per week and time filters. Distributor dashboards will display a "Shipped Per Store Per Week" tile, while retailer dashboards will show an average of "Units Per Store Per Week."
Units Per Store Per Week by State
Hover over this heat map for more details at the state level or right-click on a state to drill down further. As with the rest of the Velocity dashboard, retailer dashboards will be based on scanning sales, while distributor dashboards will be based on shipping sales.
Velocity by Dimension
These sortable tables take the basic "Units Per Store Per Week" measurement and slice them by dimensions such as city, channel, chain, region, and more. The exact tables will differ based on which retailer or distributor dashboard you're viewing (e.g. "Units Per Store Per Week by Store Square Footage" would be available for the Wegmans dashboard but not the Target dashboard).
The final section of the dashboard offers detailed information specific to that retailer or distributor in a sortable table. This can be especially useful after filtering for dimensions such as state. For instance, by filtering the dashboard by a low-performing state and then clicking the "⋮" ellipses in the top right corner of the table, you could download information that would help as you you look into factors affecting velocity such as in-store demos, facing, and inventory.