As a UNFI supplier, you'll likely see in your Crisp dashboards shipments and sales linked to "Confidential" customers. You might be asking yourself, "Who are these retailers buying my products, and can Crisp reveal who those companies are?"

Contractually, UNFI is not allowed to name these retailers in your data and so neither can Crisp.

However, UNFI made available in 2021 a list of retailers who are considered "Confidential":


While Crisp cannot expose in your data which "Confidential" retailers are which, by applying filters and knowing your business, you should be able to glean this information.