As a UNFI supplier, you may see shipments and sales linked to "Confidential" customers in your Crisp dashboards and wonder who those confidential customers are. Contractually, UNFI is not allowed to name these retailers in your data, so neither can Crisp.

However, UNFI does share the following list of retailers who are considered 'Confidential'.

Note: If a retailer was previously confidential, but their data was later made publicly available, that change is not retroactive. The historical data from when that retailer was confidential will always remain as confidential in Crisp dashboards and data.

Naturals Confidential

  • Akins/Chamberlin
  • Amazon
  • Associated Grocers of New England, Inc.
  • Compass
  • CVS
  • Earth Fare (Note: this retailer is no longer confidential as of February 2023)
  • Erewhon Natural Foods
  • Fareway (This is different from “Fairway”)
  • Fred Meyers
  • Giant Eagle
  • General Nutrition Center (GNC)
  • HG Hill Urban Mrkt
  • Key Food
  • Kroger
  • New Earth Market
  • New Season’s Market
  • Nugget Market
  • Price Cutter
  • Red Rock Casino
  • Roxy's Market
  • Sodexo
  • Sunflower Natural Foods
  • Target
  • The Fresh Market
  • The Markets LLC
  • US Foodservice
  • Vitamin Cottage (Natural Grocers)
  • Walmart
  • Whole Foods

While Crisp cannot expose in your data which "Confidential" retailers are which, applying filters and knowing your business can help you narrow down this information.