As a UNFI supplier, you may see shipments and sales linked to "Confidential" customers in your Crisp dashboards and wonder who those confidential customers are. Contractually, UNFI is not allowed to name these retailers in your data, so neither can Crisp.

However, UNFI does share the following list of retailers who are considered 'Confidential':

Naturals Confidential

  • Akins/Chamberlin
  • Amazon
  • Associated Grocers of New England, Inc.
  • Compass
  • CVS
  • Earth Fare
  • Erewhon Natural Foods
  • Fareway (This is different from “Fairway”)
  • Fred Meyers
  • Giant Eagle
  • General Nutrition Center (GNC)
  • HG Hill Urban Mrkt
  • Key Food
  • Kroger
  • New Earth Market
  • New Season’s Market
  • Nugget Market
  • Price Cutter
  • Red Rock Casino
  • Roxy's Market
  • Sodexo
  • Sunflower Natural Foods
  • Target
  • The Fresh Market
  • The Markets LLC
  • US Foodservice
  • Vitamin Cottage (Natural Grocers)
  • Walmart
  • Whole Foods

While Crisp cannot expose in your data which "Confidential" retailers are which, applying filters and knowing your business can help you narrow down this information.