Report Overview
This report helps you track your online performance by channels, departments, brands, individual products (and more), so you can determine where is best to invest your digital spend to maximize sales. The following sections describe each page in this report.
Ecommerce recap page
This page provides an overview of your online business by channel to help you understand your online sales drivers and fulfillment methods. This page contains the following visualizations:
Visualizations
The following visualizations provide channel performance details for the selected time period.
- Carryout: Displays the percentage of online orders that are picked up in store and average pricing for those sales.
- Shipt: Displays the percentage of online orders that are fulfilled via same-day delivery (Shipt) and average pricing for those sales.
- SHIPTOHOME: Displays the percentage of online orders that are shipped directly to the customer and average pricing for those sales.
- % of Sales by Fulfillment Type: This chart displays the percent share of total sales for each fulfillment channel.
- Avg Sell Price by Fulfillment Type: This chart displays the average selling price for each fulfillment channel.
- Total Sales by Channel over Time: This chart displays sales for each online channel over the past 52 weeks.
Top Online Items page
This report page provides insights into how your top ten best-selling items are performing. This page contains the following visualizations:
- Online vs. store Sales (table): This table provides YOY sales data for both online and in-store sales to help you compare and contextualize your online business.
- Top Items in Sales $ (chart): Displays sales totals (in dollars) for your best selling items over the selected time period.
- Top Items in Sales Units (chart): Displays sales totals (in units) for your best selling items over the selected time period.
- Sales dollars by product (table): Provides sales dollars and pricing data by product for the selected time period.
- Sales units by product (table): Provides sales units, pricing data, and store penetration by product for the selected time period.