This report allows you to:
- Evaluate promotion success: Measure sales lift and determine if the promotion drove incremental volume or just accelerated future sales.
- Optimize future promotions: Use trends to refine timing, tactics (e.g., % off vs. buy one get one (BOGO) offers), and targeting by channel or region.
- Improve retailer collaboration: Share insights to influence promo events, funding decisions, and execution strategies.
- Drive strategic growth: Deeply analyze what drives promotion success to optimize your overall trade strategy and become a more valued partner in joint business planning.
Note: This report and its help article are in beta release. For questions or feedback, please contact Crisp support.
Summary page
This page provides an overview of promotion performance to help you get the big picture on how promotions are driving sales and growth.
Overview tiles
These key metrics appear at the top of the page to provide a quick snapshot of your promotional performance. The second row of metrics, designated with LY (Last Year), allows for an immediate year-over-year comparison.
- Promo Sales $: The sales (in dollars) for the selected time period from items sold at a promotional price, excluding Redcard or TM discounts.
- Promo Sales Units: The sales (in units) for the selected time period from items sold at a promotional price, excluding Redcard or TM discounts.
- Avg Sell Price: The average selling price ratio of sales dollars to units for the selected time period.
- $PSPW: The sales (in dollars) per store per week for the selected time period.
- UPSPW: The sales (in units) per store per week for the selected time period.
Other visualizations
- % of Promotional $: This pie chart visualizes the percentage of total sales that come from promotions. Use this to quickly see how much of your business is dependent on promotional activity.
- % of Circle $: This pie chart shows the percentage of your discounted sales that are due to clearance and the percentage that are due to promotion. This helps you understand how well your promotion performed at moving stock without it ending up in clearance.
- Regular sales vs promo and clearance sales (chart): This chart displays your sales by type (regular, promo, clearance) alongside your total sales from the prior year, so you can understand how much of your sales came from products on promotion, and how yours sales are trending year over year.
- Promo Sales YOY comparison (chart): This chart displays your promotional sales from this year and the previous year for the past 52 weeks. Use this to identify trends and assess whether your current promotional strategy is more or less effective than last year's.
Pre/Post page
This page allows you to analyze a specific promotion in detail and compare sales before and after the promotion event, so you can diagnose the true effectiveness of your promotion. The filters are the bottom of the screen all you to set the promotion start date, duration, and how long before and after the promotion period you want to analyze.
Visualizations
- Event details by product (table): This table provides sales metrics for each product before and after a promotion period to help you understand whether your promotion had a lasting impact on sales. The most effective promotions show a sales lift after the promotion has ended compared to the pre-promotion period, indicating it created new demand rather than simply accelerating future sales (known as pull-forward).
- Event Sales Trend Charts: Two side-by-side charts visualize the trend of your sales dollars and units before and after a promotional event. These charts are crucial for identifying sales pull-forward. A sharp drop in the post-event bars following a promotional event indicates that the promotion didn't create new demand, but simply accelerated future sales.
Event Information page
This page provides a granular, week-by-week view to help you dig deeper into what's driving promotion performance. This page helps you measure sales lift and determine if a promotion drove incremental volume. You can use the following filters at the top of the screen to fine tune your analysis:
- Base Sales Lookback Weeks: Allows you to adjust the number of weeks used to calculate average base sales (the normal non-promotional sales level). A longer lookback period gives you a more stable view of sales, while a shorter one gives you a more current view.
- Base Sales Promo Threshold: Allows you to set the maximum percentage of weekly sales that can come from promotions before excluding that week from the base sales calculation (i.e., if you select 0.25, only weeks with less than 25% promo sales are counted towards base sales).
Visualizations
- Promotion details by product (table): This table displays base sales alongside promo sales and performance metrics to help you get a deeper understanding of how individual products are performing on promotion. You can see incremental sales metrics, which is the number of new sales a promotion generates above and beyond what you would have sold without the promotion, to help you understand the true profitability and return on investment of a promotion.