Whole Foods velocity tab overview

Using POS data from your Whole Foods Market Vendor Reporting account, the velocity tab displays insights on your velocity, or the rate at which your product units are selling in stores.

In this tutorial, you will learn about each visualization available through the Whole Foods velocity tab.  Quickly jump to a specific visualization by clicking the links below.

Units Per Store Per Week Over Time
Units Per Store Per Week by Product
Units Per Store Per Week by Class
Units Per Store by Category
Units Per Store by Sub Category
Units Per Store Per Week by Product Family

Units Per Store Per Week Over Time

This graph breaks down your unit sales per store per week over time, which can help you leverage product velocity numbers to sell into other retailers, as well as measure the effectiveness of your recent marketing activity.

Units Per Store Per Week by Product

This visualization displays your velocity by product. Click to filter the dashboard by a product.

Units Per Store Per Week by Class

This bar graph shows your unit sales per week by class. Hover for more information or click to filter the dashboard by a class.

Units Per Store by Category

This bar graph displays velocity by category. As with the above bar graph, you can hover for more information or click to filter the dashboard by a category.

Units Per Store by Sub Category

Similar to the Units Per Store by Category visualization, this gets even more granular, breaking down unit sales by sub category. Hover for more details or click to filter the dashboard by a sub category.

Units Per Store Per Week by Product Family

This bar graph displays velocity by product family. Hover for more information or click to filter the dashboard by a product family.