The visualizations in the sales dashboard are there to help you see the bigger picture of your sales performance through Target. On this tab, Crisp will mostly provide you with information on sales, product share, and inventory.
In this tutorial, you will learn about each visualization available through the Target sales dashboard. Quickly jump to a specific visualization by clicking the links below.
Sales
Comp Sales, Products, Locations
Sales by State
Product Share Over Time
Store Format Share Over Time
Sales by City and Sales by Product
Sales by Store Format
Price Reductions by Product
Weekly Inventory in Dollars
Weekly Inventory in Units
Sales
With the Sales visualization, you can analyze promotions after they've happened, as well as recognize cyclical and seasonal patterns. Along with adding filters to hone in on specific products or time periods, you can also hover over data points in this graph for more information.
Comp Sales, Products, Locations
At a first glance, these tiles offer sales summaries and provide high-level information about your sales performance and patterns. Once you've started enabling filters, these tiles add even more context, displaying exact counts in dollars, units, products, and locations.
Comp Sales represents total sales (both dollars and units) comparable for the same products, in the same stores, in the same time frame you have selected, providing a quick glance at sales success compared to the previous year.
Products shows the total products per your filter.
Locations shows the total number of locations. Right click to load a table with more details.
Sales by State
This regional heat map allows you to quickly observe regions where product popularity is high versus regions that are underperforming. Hover over a state to see sales dollars and sales quantity. States can also drilled into by zip code by right-clicking, enabling you and your marketing team to make more strategic decisions regarding SEO and distribution.
Product Share Over Time
This graph assists in seeing how product share expands or shrinks over time. By comparing share over time, you can better track how new products have performed or how seasonality affects your portfolio mix.
Store Format Share Over Time
Similar to the above tile, this graph displays store format information, helping you identify which formats outperform others, do better at certain times of the year, and which products do better in which format.
Sales by City and Sales by Product
These sortable tables can help you spot top-performing cities and products, which can aid in making decisions on product placement, as well as geo-targeting. Clicking in either table will enable a filter by that city or product.
Sales by Store Format
This table displays dollars by store format and can be useful for identifying which formats outperform others, and which products do better in which formats.
Price Reductions by Product
This visualization compares down the percentage of each product sold at reduced price (Temporary Price Cut) or Regular Pricing.
Weekly Inventory in Dollars
This visualization displays and compare total dollars in hand against total dollars received, giving you a sense of your weekly inventory over time. Hover for more details or click to filter the dashboard by date.
Weekly Inventory in Units
This visualization displays and compare total units on hand against total units received, giving you a sense of your weekly inventory over time. Hover for more details or click to filter the dashboard by date.
