Whole Foods sales tab overview

Using POS data from your Whole Foods Market Vendor Reporting account, the sales tab succinctly displays insights on your sales and product performance across stores (which you can also filter by). 

In this tutorial, you will learn about each visualization available through the Whole Foods sales tab.  Quickly jump to a specific visualization by clicking the links below.

Sales Quantity Over Time
Sales Over Time
Locations, Products
Sales Quantity
Total Sales
Product Share Over Time
Quantity by Product
Sales by Region
Product Sales
Sales by Category
Top 10 Products by Total Return Units
Locations Over Time
Category Share Over Time

Sales Quantity Over Time

View sales trends over time. Along with adding filters to hone in on specific products or time periods, you can also hover over data points for more info. This visualization is especially useful for recognizing seasonal and cyclical patterns, analyzing new promotions and item success, and demonstrating growth to other retailers or investors.

Sales Over Time

Much like the above graph, the Sales Over Time visualization can be used to both track and display patterns and growth, showing sales in dollars. When viewed by a specific product, this and the Sales Quantity Over Time visualization can help you choose which products to invest in for particular times of year.

Locations, Products

These tiles display your total scanning location count and exact scanning product count. Both tiles can help you see how well you are doing at getting products into authorized stores, and when filters are enabled, can offer insights into regional distribution, sales and product count.

Sales Quantity

This tile represents total sales units and reveals your comp sales for the same products in the same time frame you have selected. Right click on the number in the Sales Quantity tile to load a table breaking down the products, unit sales, and prior year unit sales that comprise this number.

Total Sales

This tile represents total sales in dollars and reveals your comp sales for the same products in the same time frame you have selected. Right click on the number in the Total Sales tile to load a table breaking down the products, sales dollars and prior year sales dollars that comprise this number.

Product Share Over Time

This graph assists in seeing how product share expands or shrinks over time. Along with assisting in your digital advertising plans, by comparing share over time, you can better track how new products have performed or how seasonality affects your portfolio mix.

Quantity by Product

This clickable pie chart shows your product mix by sales quantity. You can click to apply a product as a filter or right click to reveal more details on the sales quantity of that product.

Sales by Region

This sortable table and clickable pie chart reveal top-performing regions, information which could help you as you advocate for expanding. Filtering the dashboard by region can also hone the tab's insights into sales, location, and performance.

Product Sales

This table displays your product sales in sum units and net dollars. Right clicking on a colored bar will load a table that compares your current sum unit or net dollar sales to the previous year's.

Sales by Category

This pie chart represents your sales by category. Clicking on a slice will filter the dashboard by category, while right clicking on a slide will load a table breaking down your category sales by product this year and the year prior. 

Top 10 Products by Total Return Units

This pie chart shows the products that have been returned the most.

Locations Over Time

This chart displays how many locations have actually scanned your products. A large dip or rise could warrant clicking on that week or month to enable a filter for more insights.

Category Share Over Time

This chart displays the category share of your own products during a given time period. Filter the dashboard by product to get an even deeper sense of category performance.