Effective distribution is a key part of growing your brand, and Crisp has created an Opportunities Dashboard to help you identify stores where you lack a presence. This information can be a great starting point in your research as you prepare for line reviews with retailers.

Currently, the Opportunities Dashboard works with the following retailer connectors: Walmart, Whole Foods, Kroger, Target, and Wegmans.

Quickly jump to a specific visualization by clicking the links below.

Total Store Count
Total Store Count With Brand Presence
Total Opportunity Store Count
Opportunities by Retailer
Retailer Opportunities by State
Opportunities by City
Opportunities by Product
Opportunity Detail

Opportunities Overview

Total Store Count

Crisp uses 3rd-party data to provide a "Total Store Count" for your selected retailers. This number reflects all of the possible U.S. stores your brand could be in.

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Total Store Count With Brand Presence

Using the retailer data that Crisp ingests, this tile provides the total number of stores your brand is already in. 

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Total Opportunity Store Count

This tile shows how many stores your brand is missing in. Consider this the total number of store opportunities.

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Total Penetration

This tile shows how much penetration your brand has with your selected retailers. In other words, it reveals how widespread your distribution is, or the percentage of presence you have.

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Opportunities by Retailer

This table breaks down the above-mentioned figures by retailer. Click on a row to filter the dashboard by that specific retailer.

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Opportunity Drivers

Retailer Opportunities by State

This heat maps quickly surfaces states and regions in which your brand has room to grow. Hover over a state to see more details. You can also right click to drill into opportunities by zip code.

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Opportunities by City

This sortable table slices your opportunities by city. By clicking on column headers such as "Penetration Percent," you can easily see which cities you have a good presence in and which ones are opportunities for growth. 

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Opportunities by Product

This sortable table breaks down your brand presence by product. When you filter the dashboard by retailer or state, you can then use this table to better identify products that could be carried more by your retailers but aren't. 

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Opportunity Detail

The final section of the dashboard offers detailed store-level information that you can use in your efforts to gain distribution. By clicking the "⋮" ellipses in the top right corner of the table, you can download and distribute this information to your team as they prepare for line reviews.

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