The UNFI sales drivers dashboard is designed to help our users understand what is driving their sales up or down. With the visualizations in this dashboard, it becomes easier to identify for leadership, retailer partners, and your team what position sales are in and what is driving that position.
In this tutorial, you will learn about each visualization available in the UNFI sales drivers dashboard. Quickly jump to a specific visualization by clicking the links below.
Sales, Velocity, Distribution
Seen immediately when you load this dashboard, these tiles quickly summarize how your sales are performing, and provide a sense how much velocity and distribution play a role. Beneath the "Selected Period" tiles is the percentage change from the same period the prior year.
Sales and Velocity
This graph displays at a weekly level the relationship between your sales in cases shipped and velocity in cases per store per week. In weeks where their rises match, it can be assumed that velocity was the driving factor behind the increase in sales. This can be confirmed by reviewing the "Sales and Distribution" graph beneath it. Combined, you can use these two visualizations to triangulate what's driving growth.
Sales and Distribution
This graph displays at a weekly level the relationship between your sales in cases shipped and points of distribution in store/product combinations. In weeks where their rises match, it can be assumed increased distribution was the driving factor behind the growth in sales. This can be confirmed by reviewing the "Sales and Velocity" graph above it. Combined, you can use these two visualizations to triangulate what's driving growth.
The "Product Overview" table offers a comprehensive look at your sales, velocity, and distribution at the product level. Multiple sales stories can be uncovered by finding the products driving growth and how product performance has changed from the prior year.
Cases Shipped % Change YOY by State
Hover over a state in this heat map to see a detailed breakdown of change at the state level.
The "Chain Overview" table can be used to quickly identify which retailers are driving growth. Click on a chain name to filter the entire dashboard by that retailer.
The "DC Overview" table can be sorted by clicking the column headers. This can help identify which DCs are driving your changes in shipping.
This comprehensive table displays change at the individual product/store level. When filters are applied at the top the dashboard, such as filtering for your growing retailers, you can generate and download a store list that you can take action on to maximize that growth.
By clicking "More" to the right of the dashboard's filters, you can further isolate products, chains, states, and stores based on their shipping totals.