You can run display promotions, such as end-of-aisle displays, to maximize sales in high-performing stores or boost sales in underperforming stores. Crisp's dashboards allow you to quickly pinpoint which products and stores would benefit from a display promotion and share your results with others.
The following example demonstrates how to create a proposal for a display promotion of two high-performing products at specific stores for a retailer.
Note: You can also plan a promotion low-performing product or location by filtering for low-velocity products or stores.
Steps:
- To determine which products you may want to promote, select the Velocity dashboard for the retailer/distributor at which you want to run a promotion (e.g., KeHE).
- In the Units Per Store Per Week by Product table, select the product with the best velocity.
Hint: If you want to promote more than one product, you can use the Ctrl key (Windows) or Command key (Mac) to select multiple products from the table.
Your dashboard filters for the selected products. The Units Per Store Per Week tile lists the combined velocity for the selected products. You may want to take note of this value to help you assess the success of your promotion once it's complete.
- Filter for the chain at which you want to execute the promotion. In this case, we'll choose Sprouts.
- In the Velocity Details section at the bottom of the screen, you can see a list of the highest velocity Sprouts stores for the selected product. Let's export a list of the 10 top-performing stores to focus on for the promotion:
- Select the Tile actions menu at the top right corner of the table.
- Select Download data.
- Choose a file format (e.g., Excel Spreadsheet) then select the Advanced data options drop-down menu.
- From the Number of rows to include section, select the Custom option, then enter 10 in the Rows field.
- Select the Download button.
A file appears on your desktop that lists the top 10 performing stores.
- Select the Tile actions menu at the top right corner of the table.
- If you want to save and share this entire report with others:
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At the top-right corner of the screen, select Save view > Save as new view.
The Save report window appears.
- Enter a name for the report, then select an access level (e.g., Specific users).
- If you want to share the report with an existing user on your account, start typing the name or email address of the person with whom you want to share the report, then select their name from the list. If you want to share with a user not on your Crisp account, enter their email address. Repeat this process to share with additional users.
- If you want, enter a message about the report, then select the Save button.
The report is saved and (if shared) sent to the people you specified. You can share this report with a buyer to demonstrate how a promotion would perform well for these product/store combinations. You can also share this report with others within your organization, such as a replenishment coordinator who will ensure you have enough inventory on hand for the promotion, or digital marketers/merchandising coordinators who may want to run digital campaigns or demos alongside the display promotion.
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What's next?
Now that you have selected product/store combinations for your promotion, you can make sure you have enough supply to meet the promotion demand. For more: Preparing inventory for a promotion.