Crisp's business health dashboards provide the essential analytics for running a great food brand. For e-commerce velocity helps you understand how much product is being purchased per order. The Shopify Velocity dashboard is divided into three sections:

  • Overview: See a snapshot of what's going on with your velocity.
  • Drivers: Understand the events that contribute to your velocity.
  • Details: Dig in to granular information that you can act on to improve your velocity.


The Overview section provides high-level information about your velocity. Use the following map of the screen to guide you. 


1.png Velocity Over Time

This graph shows your velocity each week based on the number of units sold per order. You can customize the time frame or granularity shown in the graph by adjusting the date filters at the top of the dashboard.

2.png Velocity by Product

This sortable table shows your velocity by product based on the average number of units sold per order. 

3.png Order Summary Tiles

These tiles are dynamic calculations showing your total portfolio's velocity.

Note: If you filter for an individual product, these tiles will display aggregate data for all orders that contained that specific product.




1.png Velocity by state (heat map)

Hover over this heat map for more details on velocity at the state level or right-click on a state to drill down further. 

2.png Velocity by city

These sortable table provides velocity data based on the city to help you gauge where your performance is high and low. You can use this information to spot top-performing cities which can help you make decisions on advertising and geo-targeting.



This table provides more granular information to help you put your insights into action. You can click on a cell to filter the table or select the Tile actions menu (Screen Shot 2022-01-05 at 10.00.27 PM.png), then select Download data to export your data to an Excel file that you can easily share with others.