Evaluating the success of a demo

Once you run a product demo, you can evaluate the impact that the demo had on your sales to determine how successful it was, so you can replicate or adjust your strategy for future demos.

For information on planning and preparing for a demo, see Planning a store demo and Preparing inventory for a demo.

For this example, let's say we ran a cookie product demo with KeHE at Sprouts. 

1. From the dashboard menu, select KeHE > Velocity.
   
   
   
2. Filter the dashboard for the demo product, chain, and stores, as well as the date range a month before and after the promotion. For this example, let's say it's a month after the we ran the demo, so we'll look at the past 8 weeks.
   
   
   
3. To get a quick sense of how the demo impacted your sales, you can review the line graph in the Units Per Store Per Week Over Time visualization and note the sales trajectory. In the following example, you can see an initial spike during the demo and another spike the month after the demo, indicating repeat customers and a lasting sales impact.
   
   
   
4. If you want to measure your exact sales increase during and after the demo:
   
   
   • Get the total velocity (from the Units Per Store Per Week tile) for the 2 weeks prior to the demo and the week of the demo.
     
     Hint: To quickly filter the dashboard by time period, you can click a point on the line graph, then drag your cursor over to a second point on the graph. Once you drag and release the cursor, the selected period will show up shaded in blue on the line graph.
     
     
     In this case, the total velocities for the demo week and prior period are as shown in the following image:
     
   • Use the following calculation to determine the percent difference: 
     
     
      
     In this case, the calculation works out as follows: 
     
     You can see you had a significant increase in sales during the demo week.
     
     
   • To determine the lasting impact of your demo, take the same total velocity value for the period prior to the demo (in this case 3.25) and compare it to the total velocity during the few weeks after the demo.
     
     
     
   • Use the same calculation method to determine the percent difference. In this case, the calculation works out as follows:
     
     
     You can see in the weeks following the demo, sales stayed higher than normal, indicating that the demo likely drove repeat customers and a sustained sales boost.