Velocity data tells you how well your product sells when it’s on the shelf to help you assess and compare the health of your products, even when they are not sold in the same number of stores. For more on how Crisp calculates velocity, see: Velocity Calculation Details.
The Shopify Year Over Year Velocity dashboard has three sections:
- Overview: Provides the big picture of what's going on with your velocity.
- Drivers: Helps you understand what events are contributing to your velocity.
- Details: Provides granular information you can act on to improve your velocity.
Overview
The Overview section provides high-level information about your velocity. Use the following map of the screen to guide you.
Year Over Year Velocity
This graph shows your year over year velocity each week based on the number of units sold per order. You can customize the time frame or granularity shown in the graph by adjusting the date filters at the top of the dashboard.
Year Over Year Orders
This graph helps you identify velocity patterns on a per order basis, rather than tracking velocity on individual units sold.
Order Summary Tiles
These tiles are dynamic calculations showing your total portfolio's velocity and how much the totals have changed from the prior year.
Year Over Year Velocity by Product
This sortable table shows your year over year velocity by product based on the average number of units sold per order.
Note: If you filter for an individual product, these tiles will display aggregate data for all orders that contained that specific product.
Drivers
Year Over Year Velocity by State (heat map)
Hover over this heat map for more details on year over year velocity at the state level or right-click on a state to drill down further.
Year Over Year Velocity by City
This sortable table provides year over year velocity data based on the city to help you gauge where your performance is high and low. You can use this information to spot top-performing cities which can help you make decisions on advertising and geo-targeting.
Year Over Year Velocity by Products Purchased per Customer
This sortable table displays unit and dollar sales sorted by the number of products purchased per customer, as well as year over year percent change in these metrics. This table helps you better understand the sales behavior of different customer segments and how they have changed compared to the prior year.
Details
This table provides more granular information to help you put your insights into action. You can click on a cell to filter the table or select the Tile actions menu (
), then select Download data to export your data to an Excel file that you can easily share with others.